Supermetrics Reseñas y detalles del producto
Supermetrics Comenzó con una idea audaz: hacer que el dominio de los datos de marketing fuera sencillo y accesible para las empresas de todo el mundo. Supermetrics ha crecido desde un pequeño proyecto a una plataforma de inteligencia de marketing pionera en la que confían más de 200 organizaciones en todo el mundo, incluidas marcas reconocidas como Nestlé, Warner Bros y Dyson.
Desde el comienzo, Supermetrics fue impulsado por una misión de empoderar a los especialistas en marketing y analistas de datos con acceso y dominio de los datos sin inconvenientes, sin importar dónde se encuentren en su recorrido. Lo que comenzó como una solución para conectar datos de marketing se ha convertido en una plataforma fácil de usar que extrae y consolida sin esfuerzo datos de más de 150 plataformas de marketing y ventas, incluidas Google Analytics, Facebook Ads y HubSpot—en destinos preferidos.
A medida que el panorama del marketing continúa evolucionando, también lo hace SupermetricsNuestro espíritu pionero y nuestra dedicación a la innovación nos han valido el reconocimiento como una de las 2 mejores empresas de software de EMEA de G50 para 2024. Y no nos detendremos allí.
En el corazón de Supermetrics es un compromiso con la innovación, la transparencia y el éxito del cliente. Creemos en el poder de los datos para contar historias, resolver problemas y crear oportunidades. Nuestra cultura refleja estos valores y fomenta un entorno colaborativo en el que se anima a los miembros del equipo a pensar de forma creativa y superar los límites.
Mirando hacia el futuro, Supermetrics Seguiremos liderando el sector del análisis de marketing. Con las próximas innovaciones y una presencia global cada vez mayor, nos dedicamos a ayudar a nuestros clientes no solo a tener éxito, sino también a destacarse en el competitivo mundo del marketing.
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| Capacidades |
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|---|---|
| Segmento |
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| Facilidad de uso |
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| Despliegue | Nube/SaaS/basado en web, Mac de escritorio, Windows de escritorio, iPad móvil, iPhone móvil |
| Soporte | 24 horas al día, 7 días a la semana (representante en vivo), chat, correo electrónico/servicio de ayuda, preguntas frecuentes/foro, base de conocimientos, soporte telefónico |
| Cursos | Documentación, vídeos, seminarios web |
| Idiomas | Inglés |
allows to compile all type of reporting channels in one spot.
If the connection breaks or a refresh sometimes the data doesnt not load in or fails.
Compiling multiple sources of data into a Google Sheet.
A atualização em tempo real e a quantidade de possibilidade de extração de dados. A incorporação de várias platataformas também é muito boa.
às vezes tem dificuldades de extrair dados e a impossibilidade de cruzamento de certos dados.
Ele resolve a questão de dados em tempo real para o cliente e isso facilita a avaliação dos dados de uma forma geral.
the ability to integrate date from different sources into one report (Looker Studio)
No complaints so far. I wish data blending tools were free but it still great they exist at all
Gives the ability to connect different data sources (TikTok, Meta, Linkedin, etc) into one Looker Studio report
Very easy to use, can load any report into Google Sheets - I use it for adhoc reporting or as the foundation for automated reports. It requires very little training, learning curve is minimal and the value is inmediate.
It's only an extract and load tool, you won't be able to configure transformations before loading (unlike some competitors) - although I found this is an ok workflow - as long as you know how to handle transformation, joins, renaming, etc from your data wourhouse or bi tool.
Consolidate digital ad metrics (spend, conversions, clicks, etc)
The trigger for daily updates. No need for manually downloading excels.
Sometimes the the queries break when updating.
Supermetrics makes life easier by being already connected to Facebook Ads and GA. I don't have to open these platforms everytime. Also, the unampled GA data is a big plus.
It is the facilitie and the way that data come to data bases.
I think supermetrics spensive for small business.
It is Join all the data from diferents medias.
I like the easy creation of queries to grab data from Ads, Analytics, Search Console, Google Sheets (and many more sources). The "Schedule refresh & emailing"-feature helped to automate reporting to my customers.
I would love to move parts of my Reporting to Lookerstudio but are not willing to buy a second license. Sadly Lookerstudio is missing some flexibility that Google Sheets offers. So, for me, switching is not an option.
Google Ads Reporting Tool is, in my humble opimion, suboptimal. Supermetrics solved that. Also combining data from diferent sources was one reason to choose Supermetrics.
We can integrate lots of data sources (Google Ads accounts, GA4 properties) very easily and we can use these in our Looker Studio reports.
I don't know well, but I heard that this tool is really expensive for us.
Originally we integrated lots of information from more than a thousand Universal Analytics properties and Google Ads with Supermetrics. It is a useful solution.
Praticidade e rapidez em receber os dados
Nada, acho que a ferramenta atende aos requisitos
Resolução na demora para recebimento de dados e tempo manual para coleta de dados em conjunto.
The multiple application possibilities of the indicators extracted through the tool
Some bug situations in automatic data updates
Supermetrics is an important ally in making any decision about the campaigns of the clients I serve