Segment Reseñas y detalles del producto

Very easy to understand, and its UI is also simple. Just an excellent tool for the cross platform; just go for it.

It's slow loading for the filter segment. Rest all good.

We are using it for the cross-tool channel, and we are handling it efficiently. Provides excellent security, and debugging the live feed is very simple.

The simplicity of use, good instruction, SDKs, and virtualized interfaces are all benefits. The simplicity with which sources and endpoints may be added, whether or not there is direct compatibility with Segment. Through Segment, we have the option to include 3rd snippets on our website. The payment model, which charges by use rather than per user, makes it simple to increase adoption throughout the whole organization.

Not much at all! Although the UI changes have indeed been significant, this would've been a source of contention in the earlier.

The source of info: for instruments, data consistency across marketing tools, and session comprehension are all important considerations. It assists in solving the analytics teams' requirement for a consistent approach to users ’ behavioral statistics.

- Extensive catalog of data sources and destinations - Minimal maintenance is required once set up, and new sources or destinations are required - High availability - Ability to handle scale - Convenient debugging and event testing tools to assist with configuring sources and destinations - Segment includes support for idempotency, so you won't need to worry about retries corrupting your data if you have failures

- I can't find analytics on tracked events in Segment - When changing the event type in the event tester, the previously entered user identifiers are cleared, slowing down identify/track debugging - Segment doesn't have a "identify and track" message type, although it is possible via batching requests

I used Segment a lot in my previous job. I also use it occasionally in my current job and have been happy with it in each case. With Segment, we no longer require engineering time when the marketing team needs to add or replace analytics providers. Segment has a nice clean API and good documentation, so it's easy for engineering teams to work to implement. Moreover, page loads are faster because we don't have to embed many different tools into our frontend; instead, we add Segment once, and all the processing happens behind the scenes.

Clear view of what happened with analytics events

There is no clear development/production separation for sources. It would be nice to be able to create a source with debug and production configurations without having to create multiple sources.

Lack of visibility to Analytics people of what is actually being sent. Less debugging imaginary issues from Analytics people, easier to debunk false theories.

We have 2 big use-cases for Segment: - event-based communication: we use Segment -> Vero connection for our emailing and push-notification strategy - customer-behavior tracking: we push Segment events into our data warehouse and enrich our BI dashboards with those data points

Pricing has become steep for us! In the last month, our bill has become very expensive (we operate in brazil, and the $ is very expensive). The $700 bill is almost prohibitive.

Event-driven communication and customer behavior tracking.

Live view of events as they are sent (the "debugger")

It sometimes floods the console with error messages when the quota is exceeded

Not needing to integrate each API manually

- Numerous integrations with different sources make it very easy to integrate with our various frontends and backends. - The platform is straightforward to use. - Free plan is suitable for startups or individuals who want to try the platform.

- Some integrations can have certain limitations that are hard to control. - The price can go up considerably if you have a big project.

- Low effort and little developer time are needed to add new integrations. - Centralized way of managing user data and identifying users across different products/frontends.

Very easy integration and its interface to manage, its very simple and easy to use. The debug mode helps to troubleshoot issues at the first place

nothing as such, till now we are using it on all sites and did not face any issues

We are integrating other tools like mixpanel, full story, iterable etc. We don't need to add integration of these other tools to the site but we can directly add it in segment on the fly

The ability to move data across different business solutions

Since it has flexibility, you will need to use it to familiarize yourself with the platform

Syncing data across various databases simultaneously.

The tracking script is excellent and a massive improvement on trying to use google analytics. It doesn't have a big impact on load speed either, which is useful. You can send data to multiple destinations, which is nice. The audience remarketing lists can be useful, although I have found better ways of integrating existing audiences with google advertising. The javascript tag is really good.

You have to pay through the roof to see the value of the software I almost prefer just using google tag manage.r The cost for monthly user pricing is insane. All of their 'AI' stuff is a bit markety to marketers.

Tracking user interactions in the app is probably the best thing you can do with Segment. our app has a lot of in-app purchases, so at every purchase location we can use a descriptive marker to create an event and send it to segment, and then use that data in intercom and other apps for very granular marketing. Our app is written in Vue, so the analytics.js javascript library and the simple analytics.track work very well to create descriptive events.