---
title: Freshmarketer
slug: freshmarketer
tagline: Marketing Automation, Email & SMS.
category: Marketing Automation Software
url: https://www.freshworks.com/crm/marketing/?gspk=bWFzdWtzYXJrZXI&gsxid=ce3CT0kmscATnN&ps_partner_key=bWFzdWtzYXJrZXI&ps_xid=ce3CT0kmscATnN&pscd=affiliatepartner-freshmarketer.freshworks.com&utm_source=openai
updated_at: '2026-08-28T21:39:07Z'
---

# Freshmarketer

> Marketing Automation, Email & SMS.

- **Category:** Marketing Automation Software
- **Vendor:** Freshworks Inc.
- **Website:** https://www.freshworks.com/crm/marketing/?gspk=bWFzdWtzYXJrZXI&gsxid=ce3CT0kmscATnN&ps_partner_key=bWFzdWtzYXJrZXI&ps_xid=ce3CT0kmscATnN&pscd=affiliatepartner-freshmarketer.freshworks.com&utm_source=openai
- **Capabilities:** AI, API

## Overview

Freshmarketer is Freshworks' marketing automation platform that combines multichannel campaign execution (email, SMS, WhatsApp, social), lead capture (forms, landing pages, chatbots), behavioral and predictive segmentation, conversion rate optimization (CRO) tools (heatmaps, session replay, A/B testing), dashboards and attribution reporting, and integrations with e-commerce platforms and third-party tools. It includes AI features via Freshworks' Freddy AI (subject-line/content assistance and predictive segmentation available in higher tiers or as add-ons), API access and webhooks for custom integrations, and add-ons for scaling (contacts, CRO capacity, dedicated IPs, AI session packs). The product is delivered as a cloud / SaaS offering and targets small and mid-market businesses as well as enterprise teams, with a free tier and paid Growth and Enterprise plans.

## Pros

- Strong multichannel engagement (email, SMS, WhatsApp, social media).
- Rich behavioral and predictive segmentation and first-party data integrations.
- Built-in CRO tools (heatmaps, session replay, A/B testing).
- Transparent pricing for lower tiers and a generous free plan.
- Scalable via add-ons (contacts, CRO capacity, AI sessions) and integrated with Freshworks CRM.

## Cons

- Advanced features (AI assistants, dedicated IPs, transactional emails) can require add-ons or Enterprise tier, increasing cost.
- Free and lower tiers have strict limits on contacts and email sends.
- Mobile app push notification support is not clearly documented and may not be available.
- Some users report less customization compared to very large enterprise marketing suites.

## Features

- Email Marketing
- Lead Management
- Workflow Automation
- A/B Testing
- Segmentation
- Campaign Management
- Dynamic Content
- Web Analytics
- Social Media Integration
- CRM Integration
- Marketing Automation
- Contact Management
- Predictive Analytics
- Customer Surveys
- Forms Management
- Multichannel Marketing
- Behavioral Targeting
- Attribution Modeling
- Drip Campaigns
- Landing Pages/Web Forms
- Website Visitor Tracking
- SMS Marketing
- Analytics/ROI Tracking
- Email campaign builder (drag-and-drop)
- Templates for emails
- Email personalization / dynamic content
- Lead scoring & predictive & behavioral segmentation
- Multichannel support (SMS, WhatsApp, social media)
- Transactional emails
- Chatbots / live chat / conversational marketing

## Pricing

- Free: Free
- Growth: $15.0 per month
- Enterprise: Free

## Deployment

- Cloud / SaaS / Web-Based

## Support

- Knowledge Base

## Training

- Documentation

## Integrations (4)

- Segment
- Shopify
- WooCommerce
- Zapier

## Categories

- Conversion Rate Optimization Software
- Marketing Automation Software
- Email Marketing Software

## Vendor

- **Name:** Freshworks Inc.
- **Website:** https://www.freshworks.com/
- **Headquarters:** San Mateo, California, United States
- **Founded:** 2010
- **Employees:** 1000+