Drift es una plataforma de administración de correo electrónico, mensajería en la aplicación y chat en vivo basada en la nube que consolida funciones críticas para los equipos de ventas y marketing. La plataforma ofrece widgets de chat en vivo personalizables, seguimientos de correo electrónico para chats abandonados, historiales de conversación, automatización de campañas de correo electrónico y un chatbot impulsado por IA. Entre sus características clave se incluyen los mensajes en la aplicación de Drift que se dirigen a sus clientes con adquisiciones de página completa y mensajes deslizantes.sages. Los usuarios también pueden crear campañas de correo electrónico automatizadas con una variedad de activadores, para la incorporación de clientes, la prevención de abandono y más.
Capacidades |
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Segmento |
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Despliegue | Nube / SaaS / Basado en web, Android móvil, iPad móvil, iPhone móvil |
Soporte | 24 horas al día, 7 días a la semana (representante en vivo), chat, correo electrónico/servicio de ayuda, preguntas frecuentes/foro, base de conocimientos, soporte telefónico |
Formación | Documentación |
Idiomas | Inglés |
The team at Drift is hands down one of the best I have worked with. They are incredibly proactive in their approach to making sure you find success with the solution. The tool is the best I have seen in the market, and no one else is close.
The reporting functionality still leaves a bit to be desired. I would like to see that continue to be enhanced so that it is easy to gain quick insights and provide feedback to stakeholders.
Drift is providing us with additional channel communication, which is something the marketplace desires. They also offer integration with CRM so that we can automate processes and quickly get people to the right internal resource to best serve them.
What is most helpful about drift is that it is simple and easy to use. It did not take me long to figure out how it works and how it can help me more with my day-to-day tasks. It has helped me so much with my job responsibility, which is booking meetings at the end of the day. I can contact people interested in learning more, and it connects people who would have no idea they were interested without using drift. Drift has proven helpful repeatedly, and I know my coworkers can say the same. They have also had tremendous success using the platform, and I noticed that those who spend more time on Drift are more successful in their current role. It has been a massive part of why our company has been so successful as of late and is an irreplaceable software. I recommend Drift to any business looking to increase their insights and get a better understanding of their demographic and connect with them.
That is tough to say because I have only found it beneficial to my work and day-to-day life. I have never really had any problems, and it has always proven helpful. I think there might be some super small things that could be tweaked, but honestly nothing comes to mind for myself. I myself have had an incredible experience using Drift and I would not change it for the world.
Drift gives me a more advanced insight on what types of businesses are looking at our product and our gaining interest. It has proven to help us book meetings over and over again, which is the primary responsibility for my position. I cant state it again how crucial Drift has been in my success as of lately. Being able to get better insights on my business and those who are interested is what helps drive more business to my organization.
The UI is in intuitive to get your head around if you're not familiar with chat tools. The support team is always on hand to help out with any issues and are easy to work with.
So far we haven't come across any issues when using Drift. Any queries we've had, the support team has reached out to help us achieve our conversion goals.
Drift has helped us to engage with potential leads that are coming through our multiple channels. It has also helped us to know which landing pages are performing the best.
Super easy to connect to costumers who are actively looking to buy our product. We can connect with them instantly! It has helped me and my team book many meetings throughout the year and get them into a quick evaluation.
There can sometimes be spam but that's anywhere
Helps connect to potential customers quick and helps with quota!
The one thing I like at Drift is that it has a friendly interface and is easy to use due to the similarities of social media messaging apps that we use day to day.
At the moment, to be fair, I don't dislike anything. It might have bits where it can be improved such as notification and grouping of chats.
Drift helps us to deal with customers' queries, and which is much better to talk with them over the Drift Chat rather than a phone call as we have more time to solve their problem and send links. Another cool feature that helps us greatly is that customers can attach pictures in the chat. Managed to get good opportunities from this app.
Very useful, flexible tool that helps having quick insight on our website and allowing to reach prospects really fast
Notifications sometimes show up a bit late and it takes a while to synchronize all the calendars
Allows us to really quickly target who is on our website live , alowing us to see through some prospects
The ability to do a quick video introduction followed up with a video on specific pain points and solutions changed the way I prospect for the better!
I just wish we had backgrounds we could use in the video
Drift is providing a method to stand out from others and increase email open rates
The entire process from initially meeting with the Drift team in pre-sales to implementation to onboarding, go-live, and beyond has far exceeded my expectations. Drift has been a great partner to our business in providing best practice recommendations, is extremely responsive and is just a pleasure to work with. This has been far and above the best experience that I've had in buying and implementing a technology solution. Our dedicated account team is extremely knowledgeable and helps us navigate all of the decision points we faced and provided custom recommendations based on our needs.
Nothing. It's a fantastic tool that is robust in its capability to scale to meet our needs. Combined with its services team, it provides a comprehensive approach to conversational marketing and demand gen.
Drift helps us to improve the qualification of leads coming into our site to improve the quality of leads being passed to sales while simultaneously deflecting inquiries that can be addressed using a variety of other methods, content or resources.
The most helpful thing about Drift is that I get to connect and assist customers in real-time - in answering their questions, helping connect them to an expert and more! There are three other sdr's on my team selling the same product. So, when it is after work hours for us, it round-robins in a fair order to the next individual so we all have a fair shot of helping the same amount of customers - i like that feature as well! I also like the automated aspects to it where if I do not respond right away, they can select what they are looking to do from the automated answers options (ie talk to a sales rep, or get content/info about the product) - it is also nice that automatically asks for their emails so if the customer closes out of a drift chat, you can always contact them via email. I think Drift is very efficient, especially with our day and age how people enjoy/feel the need to get answers right away, this platform definetely helps save time and money in the process of helping others find the right solution for them. 22111569959406
There have been issues with myself and my team members getting into the mobile application - whenever we click into it, it kicks us out. However, I do know some collegues of mine in which is does work for - we contacted drift support on this matter. Another issue I have notices which is in collab with our salesforce tool that sometimes when one of our sales reps (one of the 4 of us selling the same product) connects with an individual on drift, it then gets MQL-ed in our leads BUT the issue is that it goes to the wrong persons cue. We found an easy fix of just asking eachother if one of us has worked with that individual before and can always pass along that lead via salesforce to them. Another issue is sometimes customers come on there and say innapropriate things to us sales reps - I am wondering if one idea to implement into drift is being to block specific users/ keywords especiessially since for myself this is a professional setting.
The business problems that drift is helping myself and team members solve is being able to answer customer questions in real-time - also, when people come in via our drift messaging, customers reply at a much faster rate than email. Alot of times customers will have technical questions in which require the assistance of a tech expert or engineer - when this happens, I am able to just tell the customer to hold on a few seconds while I check with my team then I directly message my team members and they are able to get back to me so I can relay the information in a timely manner! it is such a handy tool! This platform definetely offers our customers such great customer service engagement: Overall it is a better converting, conversation, buying experience and another great thing is it provides us, the company, to receive good feedback of real-life challenges our customers may be facing with our solutions. It is always great to get feedback. I just recently read reviews on the drift site, one of them is by the company Tenable in which on the review/customer story it said the following: "THE CHALLENGE: PROVIDE HIGHER QUALITY LEADS WHILE DECREASING RESPONSE TIMES TO DRIVE MORE OPPORTUNITIES
A live chat feature allows you to engage with prospects in real time. Drift also has the capability to schedule meetings with those who are looking to find out more about your offering.
There isn't much that I would say I dislike considering Drift does exactly what it is intended to do.
It is driving traffic to our sales pipeline and providing me more opportunities each week to help me make quota. It provides me another avenue for my prospecting.
What I like the most about Drift is the ease of use and the excellent support provided along with the tool. The chatbot tool is handy and helps us to have instant conversations with prospects looking for information. This tool allows us to engage with the prospect on time to capture their attention. In this VUCA world, being a step ahead of the competitors will help us secure our position in the market, and Drift is a great tool which helps to achieve this.
Nothing much to complain about; however, it seems a bit expensive compared to other tools in the market.
Immediate chat response with the prospects is what's best for me.
So far our experience with Drift has been outstanding. From the first contact with a sales rep up to now, we've been supported and assisted proactively and thoroughly. The team at Drift is super helpful, and what stands up is that is a general attitude from everyone involved. Their processes are great, easy, and simple to understand, while at the same time you have someone guiding you personally through every stage of the process. But it doesn't end at implementation, then you have a dedicated success manager, pending of you and your goals. With all things technology, situations can go south very fast, but we've never felt frustrated or unsupported with Drift and that is rare in the Tech space. I recommend them 10/10 and look forward to keeping working with them :)
Pricing can be challenging for small businesses like ours, but we understand it is an investment that it's worth it.
Drift has solved many problems such as: the automatic lead disqualification process, an increase of sales capacity of response, a controlled working environment to monitor responses and attention to end users, to help us notice when interesting accounts are in our website.
- I can use it to leverage my pipeline - Is that it allows me to leave notes for peers, while I'm in a chat with a prospect.
I haven't discovered anything about Drift , that I dislike
Drift allows our prospects to get in touch with us directly and not via a contact form that keeps them waiting for an answer
It is simple to use, easy to talk to the prospect.
How other people can take my lead with jumping in after 1 minute, give me a couple of minutes to get to them
It is creating leads
I enjoy that there is a mobile app that allows me to see messages faster than any other method of connection. Competitors lack apps or quick links to those interested in the product.
I guess the only thing I have had some trouble with is the sign-in/sync with my company and creating MQLs. Our system will send the drift profile to the wrong rep, so we must re-sort everything.
Drift is solving the problem of slow connection to customers - most programs require a whole process to contact potential clients, but Drift allows me to connect right away with those interested in the product.
Drift has made it easier to have "ice breakers" with prospects. Nowadays, buyers want to feel they have maximum control in the buying process; Drift has the right features to make that possible. In turn, this provides a better experience for sellers and gives them a better sense of organic flow in conversation. Ultimately, having a tool like Drift can provide added value to your sales team.
One of the features that I dislike is the setting for idle or being away from your computer. However, after being on the webinar and learning more about the updates, there will eventually be a new rollout of Drift where you no longer have to toggle when you're away from your computer.
Drift is solving the problem of unanswered emails that are automated or feel boring; this also includes the hundreds of emails that typically get blocked or banned from servers as spam, ultimately landing in the junk or trash folder. Drift provides a better alternative with real-time conversation.
I like the fact that potential customers visiting our website have the ability to reach out to us directly and help generate business. I also enjoy the activities page, where it shows what people from companies are viewing on our website in real time.
Some things I dislike about drift are the frequent spam bots that come through. Also not being able to reset the queue for drift conversations when those spam bots come in.
It's giving our company another way of generating business from customers visiting our website.
The best part about Drift is that you don't have to act like a robot. You want the person you are chatting with to know you are human, and drift encourages that. I cannot tell you how relieved I feel when I talk to a potential lead on drift simply because I can do just that, talk. without having to worry how to act like a robot. I love the fact that Drift allows the option to send a video. I think that is a fantastic way to send a personalized message to really capture the potential customer's attention, and really set you apart from the competition. I love that it is an attention grabbing, sleek and easy to use tool that hhelps make my job easier in the day to day. For the simple fact that it can help me achieve quota, that is reason enough to love this tool!
Right now, the app is the only thing I don't like about Drift. It currently does not work for a group of us on our team and we are not sure why. I did reach out to [email protected] in hopes they can get the issue resolved, but it has been an issue for quite some time now for us. Especially when we don't have our laptops near by to jump on a chat. On the consumer side, like when I visit my own company's website, I don't like to be constantly pinged by the chat bot, but I understand the reason behind it.
Drift is giving us instant access to potential leads. While the chat bot starts the conversation, it ties in a human, one of us, very quickly. It makes it very easy to jump right in where the bot left off and if we arent available it throws our calendar out to set a quick meeting. How awesome is that! Drift is giving us easy access to potential customers.
I like that I can switch focus from screen to scree and still be notified when a customer messages me. I like the short cuts to complete various tasks, i.e. /leave, /close, /zoom.
I think there should be a way to automatically set your availability in drift. i.e, Online from 8 -12:30, or 12:30 - 5. This might already exist, but I've searched through the setting and can't find anything.
I think Drift makes it easy for potential clients to contact our team, and it makes it a lot easier to communicate back and forth in real-time, opposed to going back and forth via email.
Easy to use, interact with prospects on their time
Can be difficult obtaining contact information
Helping me get in touch with prospects when they have questions about our software or want to get in touch with a specialist