Desenfoque de fondo BrightTALK
Logotipo de BrightTALK
BrightTALK
Descubra y aprenda con los profesionales más brillantes del mundo
4.1
(77)
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Reseñas de BrightTALK y detalles del producto

Descripción general de BrightTALK
¿Qué es BrightTALK?

BrightTALK es una solución de seminario web que se ejecuta en la nube, perfectamente escalable para organizaciones de todos los tamaños. Simplifica la configuración del canal, la transmisión de video en vivo y la gestión de clientes potenciales a través de su amplia gama de funciones y herramientas que incluyen análisis de contenido, seguimiento de intenciones, creación de video, gestión de canalización y creación de contenido. También ofrece análisis confiables para brindar una visión integral de la audiencia. El software viene con un módulo de estudio que admite la publicación de videos y permite a los usuarios medir las conversiones; así como una herramienta de orientación basada en IA que puede conectar audiencias segmentadas con temas de actualidad.

Compañía TechTarget
Año de fundación 1999
Tamaño de la compañía 501-1000 empleados
Sede Principal Newton, Massachusetts, Estados Unidos
Redes sociales
Categorías BrightTALK en Findstack
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Crevio
Patrocinado
5.0
(1)
$29.00/mes
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Detalles del producto BrightTALK
Capacidades
API
Segmento
Pequeña Empresa
Mercado medio
Empresa
Despliegue Nube/SaaS/basado en web, Mac de escritorio, Windows de escritorio, Android móvil, iPad móvil, iPhone móvil
Soporte 24 horas al día, 7 días a la semana (representante en vivo), chat, correo electrónico/servicio de ayuda, preguntas frecuentes/foro, base de conocimientos, soporte telefónico
Formación Documentación
Idiomas Inglés
Funciones de BrightTALK
Análisis e informes
Seguimiento de asistentes
Invitaciones por correo electrónico automatizadas
Recordatorios de seminarios web automatizados
Salas de descanso
Funcionalidad de chat
Marca personalizable
Formularios de registro personalizables
Análisis de participación
Gestión de eventos
Compartición de archivos
Vídeo y audio de alta definición
levantar la mano
Controles de anfitrión
Integración con CRM
Plantillas de página de destino
Herramientas de generación de leads
Encuesta en vivo
Acceso Móvil  
Soporte multilingüe
Webinars realizados
Encuestas posteriores al seminario web
Gestión de preguntas y respuestas
Grabación y Reproducción
Gestión de registro
Compartir pantalla
De Integración Social de Medios
Encuestas y Comentarios
Fondos de pantalla virtuales
Herramientas de pizarra
Medios BrightTALK
Charla brillante 0
Charla brillante 1
Charla brillante 2
Charla brillante 3
Charla brillante 4
Capturas de pantalla de BrightTALK
Exención de responsabilidad
Nuestra investigación está seleccionada a partir de diversas fuentes autorizadas y está destinada a ofrecer asesoramiento general. No garantizamos que nuestras sugerencias funcionen mejor para cada caso de uso, así que considere sus necesidades únicas al elegir productos y servicios. Siéntete libre de compartir tu realimentación.
Última actualización: Febrero 18, 2025
Logotipo de BrightTALK
77 BrightTALK Opiniones
4.1 de 5
Mercado medio (51-1000 emp.)
02 de noviembre de 2021
 Fuente
Clasificación general:
4.0
AG
Revisor verificado
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"¡Gran plataforma!"
¿Qué es lo que más te gusta de BrightTALK?

Webinars are promoted to a larger audience through the BrightTalk community.

¿Qué es lo que no te gusta de BrightTALK?

The lead form is very long and may hurt conversion rates.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

BrightTalk allows us to easily host webinars with lots of built-in capabilities (registration and follow-up emails, sync to Hubspot, lead forms)

Pequeñas empresas (50 o menos emp.)
Apr 07, 2021
 Fuente
Clasificación general:
4.0
AG
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"Agiliza todas las actividades de tus seminarios web para que no te preocupes por nada"
¿Qué es lo que más te gusta de BrightTALK?

I like how easy it is to set up a webinar, have the registrations managed by the platform and the FU as well. The team's customer support is above anything else I've ever received from a marketing tool, they are very responsive and do a great job in supporting the implementation process.

¿Qué es lo que no te gusta de BrightTALK?

The webinar platform itself needs some improvements like the ability to play a video and talk simultaneously while its running or the ability to see the speaker while the presentation in deiaplayed.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

We wanted to get our content available to more crowds and to streamline the webinar process from registration to FU.

Pequeñas empresas (50 o menos emp.)
09 de jul, 2019
 Fuente
Clasificación general:
4.0
AG
Revisor verificado
Fundadora
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"BrightTalk | Comentarios de HANetf"
¿Qué es lo que más te gusta de BrightTALK?

BrightTalk is a reliable, stable and easy to use platform. Customer support is good and they take on board feedback and new ideas. Greta integration with marketing automation technologies.

¿Qué es lo que no te gusta de BrightTALK?

Would like a face time feature to flip between camera and slides/screen

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

Reduces the need for us to travel to present to clients and enables us to hold interactive sales, training and educational sessions, beyond the webcasting

Mercado medio (51-1000 emp.)
13 de jul, 2018
 Fuente
Clasificación general:
4.0
AG
Revisor verificado
Fundadora
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"Más que una simple plataforma de seminarios web"
¿Qué es lo que más te gusta de BrightTALK?

Beyond their webinar platform and community, BrightTALK also offers creative services around video production. We contracted them to produce various company videos for us. This included having a crew come onsite to direct and film interviews with our employees. The final result was well-polished video content that we could use for marketing purposes.

¿Qué es lo que no te gusta de BrightTALK?

The final product turned out great. The team we worked with was very efficient and great with communication. No major dislikes.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

We were unable to produce our own video content and BrightTalk assisted us in better utilizing this channel.

Mercado medio (51-1000 emp.)
05 de jul, 2018
 Fuente
Clasificación general:
4.0
AG
Revisor verificado
Fundadora
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"Hace lo que necesitas que haga"
¿Qué es lo que más te gusta de BrightTALK?

I like that there's a community aspect baked into the platform. You can figure out what category your content fits into, tag your webinars accordingly, and have your on-demand recordings hosted in those channels for people to find.

¿Qué es lo que no te gusta de BrightTALK?

I dislike having to dial in, on my phone, for every webinar. There's no way around this and it's a huge headache, especially for international speakers participating in webinars.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

It's acts as a decent demand gen. tool and place to host content. Primary benefit is that it has helped us get our pre-existing leads to an MQL status, but it doesn't generate a substantial number of NNLs.

Empresa (> 1000 emp.)
15 de junio de 2018
 Fuente
Clasificación general:
4.0
AG
Revisor verificado
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"Funcionalidad de seminario web fácil de usar, con excelente soporte diario"
¿Qué es lo que más te gusta de BrightTALK?

Ease of use. You can host engaging webinars with only a telephone line and a computer, and BrightTALK do the rest. They supply their own marketing, giving you the freedom to perfect your presentation and consequently engage with a potentially untapped audience.

¿Qué es lo que no te gusta de BrightTALK?

Fees for multiple edits after webinars are expensive. Audio quality is only as good as the phone line. Not convinced of the effectiveness of BrightTALK's own promotion of individual webinars.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

Engaging our clients with timely, live material that allows them to connect directly with our brand heroes and ambassadors.

Pequeñas empresas (50 o menos emp.)
11 de noviembre de 2021
 Fuente
Clasificación general:
3.5
AG
Revisor verificado
Fundadora
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"Es una relación de amor y odio"
¿Qué es lo que más te gusta de BrightTALK?

Really, the main reason why anyone would pick to host their webinars over most other webinar platforms is that BT syndicates content within their network. They also send out newsletters that include your webinars depending on what tags you put on the settings, and they also send out the reminder emails and thank you for attending, and sorry we missed you emails which is nice.

¿Qué es lo que no te gusta de BrightTALK?

They have made strides in the platform, and have move to their new "talks" platform but they are still lacking a few things. I wish they would show the number of attendees. It feels weird as a presenter and moderator to be speaking and not know if anyone is even listening or tuned in.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

BrightTalk is our main platform for hosting most of our external webinars we do with partners etc. Because they syndicate content, we have seen some new leads come in from their network.

Mercado medio (51-1000 emp.)
31 de mayo de 2018
 Fuente
Clasificación general:
3.5
AG
Revisor verificado
Fundadora
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"Buena herramienta que tiene el potencial de ser genial"
¿Qué es lo que más te gusta de BrightTALK?

I like the ease of being able to distribute our on demand video content. The ability to answer questions during the webinar, and engagement data that gets passed into our marketing automation has also been helpful in being able to better segment the leads we've generated through the platform.

¿Qué es lo que no te gusta de BrightTALK?

The fact that our prospects would need to sign up for a BrightTALK account to watch our webinars on the platform if we were to use it as our primary webinar library. There's also some room for improvement with the Marketo integration, which is a bit more complex than configuring a GoToWebinar or WebEx account.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

We've been able to easily distribute our content to an audience that wants to consume information in the form of videos, and generate engaged, net new leads that are fed directly into our database for immediate follow up from our sales reps.

Mercado medio (51-1000 emp.)
17 de junio de 2019
 Fuente
Clasificación general:
3.0
AG
Revisor verificado
Fundadora
Compartir
"Plataforma de seminarios web y generación de leads con algunos obstáculos logísticos menores"
¿Qué es lo que más te gusta de BrightTALK?

The experience during a webinar is smooth. Having the ability for multiple presenters to control a slide show presentation equally is beneficial in that the moderator doesn't have to worry about switching controls midway through.

¿Qué es lo que no te gusta de BrightTALK?

You have to pre-set an exact time that you expect the webinar to run, so it's better to estimate too long than too short. For example, if you're creating a webinar and you set the run time as 45 minutes, the platform will end the presentation at exactly the 45 minute mark, regardless of if you're actually complete or not. It's better to estimate for too long of a time window and just end the presentation manually when you're complete. Additionally, you can only dial in a maximum of 15 minutes prior to a webinar, no sooner.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

BrightTALK currently serves as our webinar platform as well as a lead generation channel. In the past, we've participated in BrightTALK summit webinars which have brought a good number of net new leads into our database. It depends on what you're willing to pay and how targeted you want to get in lead generation, but there are a few different options for the lead generation route.

Mercado medio (51-1000 emp.)
24 de noviembre de 2021
 Fuente
Clasificación general:
2.5
AG
Revisor verificado
Fundadora
Compartir
"Solución deficiente para eventos virtuales/muchos correos electrónicos no deseados"
¿Qué es lo que más te gusta de BrightTALK?

The professional services was OK - the fulfilled their contractual obligations. They also helped onboad speakers

¿Qué es lo que no te gusta de BrightTALK?

-Hubspot integration isn't great (not all data would properly sync - we're probably missing 10% of our attendees.) If you're looking for a real HubSpot integration, BrightTalk isn't the tool -Soooo many steps to register for an event. Create a brightalk account, click register for each session, etc. This process really hurt our registration numbers -Spam emails everywhere! Both attendees (and myself, the end user) have gotten so many spam emails since participating. Some days there are multiple emails from Brightalk suggesting totally unrelated content. Despite unsubscribing many times, they seem to have multiple email lists ([email protected], [email protected], etc.) -Engagement functionality is really lacking. Basic functions like in session chat are unavailable

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

Virtual event - not many benefits realized

Mercado medio (51-1000 emp.)
12 de jul, 2018
 Fuente
Clasificación general:
2.5
AG
Revisor verificado
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"BrightTalk Channels es genial... si no te importa la seguridad"
¿Qué es lo que más te gusta de BrightTALK?

I love that there is an easy way to get your content to those that might not be within your existing network.

¿Qué es lo que no te gusta de BrightTALK?

I work in cybersecurity, and the security and APIs/connections with our other products (Marketo, Netsuite, Salesforce) is suspect. Our internal security team would not allow the connection.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

Getting to net new contacts, expanding out target areas.

Pequeñas empresas (50 o menos emp.)
23 de enero de 2023
 Fuente
Clasificación general:
1.5
AG
Revisor verificado
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"Decepcionante"
¿Qué es lo que más te gusta de BrightTALK?

My CSMs were good and worked hard for us until they left. The platform is usable (not saying much).

¿Qué es lo que no te gusta de BrightTALK?

I've been running our campaign with BrightTalk for a year and am honestly pretty disappointed—specifically in the lead quality. Low bounce rate on the emails, but the phone numbers haven't been quality. When a user clicks a webinar, they are automatically subscribed to your channel and sent to your CRM, even if they misclicked. This is a problem in regard to intent and results in a number of leads who have no idea why you're reaching out. The cost over all is quite high for the lead quality. Just hasn't been a good experience for us.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

Supposed to help us generate high-intent leads who are in a buying cycle for software like ours. Just wasn't the case for most.

Mercado medio (51-1000 emp.)
19 de enero de 2023
 Fuente
Clasificación general:
1.0
AG
Revisor verificado
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"Hace el trabajo, pero es torpe y carece de funciones".
¿Qué es lo que más te gusta de BrightTALK?

Using our content management app (Uberflip), we can embed webinars on our website easily.

¿Qué es lo que no te gusta de BrightTALK?

Lack of support, lack of features, technical issues with syncing leads, customer complaints about setting up an account then getting tons of emails.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

Webinars are our #2 source of incoming leads, so a platform to host them is essential.

Mercado medio (51-1000 emp.)
18 de Agosto, 2021
 Fuente
Clasificación general:
1.0
AG
Revisor verificado
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Compartir
"Problemas decepcionantes"
¿Qué es lo que más te gusta de BrightTALK?

Their customer success manager did try to help us when we had issues (thanks Trish!).

¿Qué es lo que no te gusta de BrightTALK?

Unfortunately, there are several things that I am unhappy with. We had multiple issues with the integration to HubSpot, where some contacts data either didn't come through partially or at all. We also had bad experience with their lead generation package, as leads from BT were of significatnly worse quality then what we could aquire by promoting the webianrs via LinkedIn, which resulted in MQL costs 3x as high. We had further issues that during onboarding some aspects of how the platform work (ie. people can too easily register by accident to a webinar, even though someone is marked as having "viewed" a webinar this may not be the case and viewing duration should be used for lead qualificaiton) led to lots of frustration from the sales team, who would call people who did not even remember registering.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

We wanted to use Brighttalk to increase our lead generation. We did achieve this, but the lead quality is very low and not worth the investment. As a platform, there are way too many issues with it.

Empresa (> 1000 emp.)
03 de Agosto, 2020
 Fuente
Clasificación general:
1.0
AG
Revisor verificado
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"Plataforma de transmisión y no plataforma de participación"
¿Qué es lo que más te gusta de BrightTALK?

Easy to use and provide demo but the limited features definitely allow for simplicity of the platform

¿Qué es lo que no te gusta de BrightTALK?

- No interaction between audience and presenters - Inflexible - No further engagement - No visibility for resources - Too many emails from BrightTalk is irritating - Broadcast platform & not interactive

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

Engaging with our target audience Mostly organic engagement driven through our own efforts. We;ve faced a lot of limitations from BrightTalk and it refelects badly on us to be using this type of platform considering we're a technology company. The Brighttalk features are very very ancient!

Mercado medio (51-1000 emp.)
27 de junio de 2018
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Clasificación general:
1.0
AG
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"La plataforma falló minutos antes del seminario web debido a problemas técnicos de BrightTalk"
¿Qué es lo que más te gusta de BrightTALK?

Go to a different vendor. Unreliable platform.

¿Qué es lo que no te gusta de BrightTALK?

The platform had "technical issues" minutes before a webinar we had been planning for 6 weeks. They notified our company 3 minutes into the webinar that they were unable to fix the issue and that we would need to reschedule our webinar for later in the day. Further, you are required to login in order to subscribe to a webinar. Huge barrier to entry.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

We aren't solving any because the platform doesn't work.

Mercado medio (51-1000 emp.)
27 de junio de 2018
 Fuente
Clasificación general:
1.0
AG
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"Plataforma poco confiable: experiencia horrible"
¿Qué es lo que más te gusta de BrightTALK?

I cannot provide any details about things I like about brighttalk, as we ran ONE webinar with them and they failed miserably.

¿Qué es lo que no te gusta de BrightTALK?

our company leveraged BrightTalk for a big Webinar we were hosting. We drove a ton of attendance to this webinar and AS IT WAS SET TO BEGIN, BrightTalk rescheduled it due to technical difficulties.

¿Qué problemas está resolviendo BrightTALK y cómo le beneficia eso?

None - they are costing us business.