ActiveCampaign es una herramienta de marketing integrada que automatiza fácilmente las estrategias de marketing por correo electrónico y crea campañas dirigidas. Si bien el marketing automatizado es un componente central del sistema, ActiveCampaign es una herramienta poderosa que puede hacer mucho más. El software es conocido por ser capaz de brindar una experiencia personalizada en todos los puntos de contacto del cliente, rastrear el comportamiento y las preferencias del comprador, personalizar los envíos y recopilar datos de cada etapa del ciclo de vida del cliente, solo por nombrar algunos.
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Segmento |
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Despliegue | Nube / SaaS / Basado en web, Android móvil, iPad móvil, iPhone móvil |
Soporte | 24 horas al día, 7 días a la semana (representante en vivo), chat, correo electrónico/servicio de ayuda, preguntas frecuentes/foro, base de conocimientos, soporte telefónico |
Cursos | Documentación |
Idiomas | Inglés |
The ease of use and unlimited ability to run manage and optimize email marketing for clients. I love the automation capabilities. It has saved us tons of time and energy and at an affordable price.
Not being able to upload a list download into another list without enabling another automation. We like to love our lists to broadcast only after our automation ends so we can send emails without automated messages from automation.
The ability to reach out to our audiences with value while we sort the buyers into more targeted lists using forms and various campaigns. It saves us a ton of time and it's easy to set up and implement.
How helpful they are and user friendly, especially since I came from Aweber.
The fact my business isn't growing as fast as I like LOL
Growing an audience with the minimum of technology fuss.
Semplice e potente, permette di gestire automazioni anche complesse con grande facilità ed efficienza.
Imperfetta in alcuni casi nel recapito delle email, ma probabilmente per fattori non direttamente imputabili alla piattaforma
Posso creare automazioni di marketing evolute senza particolari competenze tecniche e portare i risultati dei miei clienti al livello di competitors dotati di budget molto più consistenti
I like how customer support is there to answer any question you may have.
Sometimes the wait could be frustrating.
I'm able to save time by using AC
Active Campaign seamlessly integrates with our WooCommerce store.
The reports at your fingertips are pretty basic and not customizable--unless you pay for the highest tier account (over $600/month). You can't have reports emailed to you periodically, either. Also, there is a learning curve when using automations, and when using the customer scoring system. We don't use the Deals feature as intended because it is designed for use by salespeople. We only use it in tracking customer "journeys." Finally, it can be pricey depending on the size of your customer base.
We love that this platform helps us connect with customers and automate product-specific contact information. Active Campaign is essential to us for personalizing our e-commerce customer experiences. We also use it to track our customer's journey over time. Since going to Active Campaign we have been able to simplify delivery of e-commerce virtual products and track customer experiences far more efficiently. The company has good customer support, though our best experiences were pre-planned. I've scheduled training times with their reps, who are friendly and helpful, and those training slots have been worth while. Their Study Hall instructional courses are basic, but worth doing if you are new to the platform.
I can automate my email marketing campaigns without too much effort
Sometimes is difficult to manage all the functionalities
I had an increase of my sales, and also let me have more free time to focus in other channels
ActiveCampaign does all the tasks that we need in record time including tracking sales, email campaigns, excellent analytics. It was easy to learn using tutorials and one-on-one onboarding so we were able to transition from our current program to ActiveCampaign with ease. I like being able to manage everything from the dashboard and create the dashboard to suit my individual needs.
It is pricy, so you need to be committed and know your numbers if you're on a budget. I don't like the live chat as I don't feel it is as seamless as some other brands. Perhaps some get more with the site and the landing pages, but when we looked into them, it again seemed like it was trying too hard, I prefer to use it to do what it's really good at which is being a solid CRM. There are so many features that you need to potentially dedicate a full-time person to the task of AC management.
Tracking the sales has been really helpful, especially with failed payments using the deals area. It's also great how the builder works for emails because it is WYSIWIG we can make formatting changes with ease. The reporting is really thorough and we can download and analyze the data easily. The lists feature is helpful for managing different contact lists and we love the tagging for really drilling down to who should receive the email.
I like how to the CRM is focused on sales and follow ups like a true sales CRM
The live chat feature doesn't expand when a user lands in the website. It's a nice way to grab attention and start conversations.
Helping stay in top of sales follow ups and customer tasks. Nurturing website visitors with email automation and utilising web tracking to follow up
The versatility. There is very little that I can't implement with this software. It's a little like a blank canvas for marketing. I can come up with a marketing plan and then feel confident that there is a way to use AC to implement that plan.
With vast capabilities comes a bit of a learning curve. There is a lot of time spent learning how to use the features, but it ends up being well spent. Also, I think the speed of the interface could be improved. In 2020, it seems a bit archaic to be waiting at all for screens to load when I am on a very fast connection.
I am using Active campaign to stay in touch with my audience and potential customers without it taking up a lot of my time. As my business grows, I am relying more and more on Active Campaign's automation features and its integration with many of the other software I use.
Integration between Client Info/ CRM / Tracking
Slow time page load, i don't like the ver slowly load of information, interfaces and searches.
CRM, a control of each situation of my pipeline. Email marketing and live chat.
It's super easy to create campaigns and templates. We especially love the automation features. Great analytics too.
AC doesn't support enough product collections for our type of business (we have thousands of products, organized into many collections, and every item is unique). Managing lists is a bit complicated.
We use AC to communicate with our members, and also have a drip campaign to try and convert people into members.
I love the automations system, the variety of triggers, the easy of use...and the customer service! We've created automations for pretty much everything, well segmented, and with several tweaks. Plus, the AB testing works great!
I'd like more options for the attribution system, same for the conversations. We have several stores connected and you cannot dive these features per store. So, you see the attribution for all stores and you. can only set up a chat automation for all stores.
Trying to get the attribution issue fixed :) love getting 1-1 calls with the team.
All-in-one solution that's easy to implement and learn.
Setup with Shopify was a bit difficult--had to ask for help. Also, the forms are hard to implement in Shopify. There isn't an easy install option, you need to know how to work with Shopify code.
Set up some automations to save some personnel hours. We've realized some profit from reviews and sales from having the automations in place. We also send email campaigns that generate sales and keep us top of customer's minds.
The cost! Can't get a better value than this! We consider ActiveCampaign to be very reliable and it's quite easy to teach new employees how to use it!
Most of the "campaigns" end up going to client's spam folders and this is frustrating. We have resorted to Gmail to distribute most of our urgent communication but we still do most of the marketing communication via ActiveCampaign.
This is our main CRM. We just started using the DEALS section and this has been hugely helpful as well. I love the email templates and automations and we have linked many of our website functions to ActiveCampaign with a ton of success.
Not only does it keep track of the databases but you can send your emails make notes and everyone in the office is on the same page.
There is very little to dislike. We can’t attach files to the emails we sent which is a bummer.
We love the email campaigns and being able to send a certain parts of the database. We love keeping track of our deals and less. We can even send automated emails for people’s birthdays!
ActiveCampaign is straight-forward and easy to use. It is organized well. We particularly appreciate how our database can be managed and accessible. We know that there is far more that we can do with ActiveCampaign than we currently utilize.
I have managed our database on ActiveCampaign for two years + and have yet to find anything I do not like about it.
We use it to send mailings to our database and to sub-sets of our database. It is easy to keep the sub-sets separate, and to combine as needed for sending larger mailings.
AC is very easy to work, and every time that I need a support, they are very fast, and they had solved my problems 100% of times.
In my opinions, some resources from professional plan could be in the lite plan, ex. rating
Very easy to use, simple to integrate with external tools, and the automations are great, I save a lot of time with the automations
Active Campaign meets all the needs of our growing business and exceeds them. As an email tool it is unparalleled in its ability to segment and track, and the automations have been invaluable in creating sales funnels that allow us to convert leads.
The main area that could be improved is in the testing ability of complex funnels - being able to walk through your creations and variations simply would be beneficial
We are able to nurture leads, move them through our process, foster repurchases, build our lists in facebook for marketing purposes, and generally spend far less time on marketing to our leads.
AA provided us with all the needed features to automate our marketing activities withouth a need to use a doze of different tools to do the same. I LOVE the flexibility of monthly plans (so tired of annual and expensive commitments), good integrations.
Sometimes platform is too slow and automations could be more flexible (easier way moving people through automations, scheduling messages by the triggers inside the automation).
We are able to automate our lead nurturing, emaling, customer support, transactional emailing activities. Very nice Salesforce integration.
I love AC and I love the price even more! It is the best email marketing platform and you cannot beat the price.
I wish the features were more customizable in the email editing and the templates. I also cannot get the add video feature to work in an HTML email.
We use Active Campaign for email marketing and communications both internally and externally as well as email automimation.