---
title: Keap vs Lighthouse
products:
- keap
- lighthouse
updated_at: '2026-09-13T15:32:55Z'
---

# Keap vs Lighthouse

Side-by-side comparison of Keap and Lighthouse.

## Quick comparison

| Attribute | Keap | Lighthouse |
| --- | --- | --- |
| Category | CRM Software | CRM Software |
| Rating | 4.3/5 (1468) | — |
| Starting price | from $169.0 per month | Free plan |
| Free plan | No | Yes |
| API | Yes | Yes |
| AI features | No | Yes |
| Open source | No | No |

## Shared features

- API Access
- Contact Management
- Customizable Dashboards
- Data Import/Export
- Lead Management
- Reporting & Analytics
- Sales Pipeline Management
- Task Management
- Third-party Integrations
- User Permissions
- Workflow Automation

## Unique strengths

**Keap:** Customer Feedback Management, Customer Segmentation, Email Marketing, Order Management, Quotes/Proposals, Sales Forecasting

**Lighthouse:** AI Algorithms, AI Call/Text Automations / Virtual Agent, AI Lead Scoring, AI agent / copilot, AI assistance (summaries, signal detection, scoring), AI note-taking, AI-Powered Search, API

## Keap


- **Category:** CRM Software
- **Vendor:** Keap
- **Website:** https://keap.com/pricing
- **Rating:** 4.3/5 (1468 reviews)
- **Capabilities:** API

Formerly known as InfusionSoft, Keap is an all-in-one, cloud-based sales, and marketing software option offering customer relationship management (CRM), marketing automation tools, and eCommerce features. Keap is the preferred platform for small businesses that rely on the platform to streamline sales and manage customer experiences in a single suite. Using Keap, users can segment contact, manage and track customer interaction, send emails, and create tailored campaigns with personalized communication triggers. Users can also use Keap to manage eCommerce with inventory management features, payment gateways, and purchase fulfillment features.

**Pricing:**
- Pro: $169.0 per month
- Max: $249.0 per month

**Reviewer segments:** Small Business 88.6%; Mid Market 9.8%; Enterprise 1.6%

**Deployment:** Mobile iPhone, Mobile Android, Cloud / SaaS / Web-Based, Mobile iPad

**Support:** Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), FAQs/Forum, Phone Support

**Training:** Documentation

**Integrations (14):** BigMarker, Dropbox, EasyWebinar, EverWebinar, Google Workspace, InboxAlly, Involve.Me, Lighthouse, Smith.ai Live Website Chat, Squarespace, SurveyMonkey, Thinkific Plus, WebinarNinja, Wistia

**Vendor:** Keap · Chandler, Arizona, United States · founded 2001

## Lighthouse

> The AI-native CRM for VCs and their agents

- **Category:** CRM Software
- **Vendor:** BCUBE TECHNOLOGY Sagl
- **Website:** https://trylighthouse.vc
- **Capabilities:** AI, API

Lighthouse is an AI-native, cloud-based CRM and dealflow platform purpose-built for venture capital firms, angel syndicates, family offices and agents. It combines deal sourcing, continuous company and people enrichment, relationship/network mapping, interaction tracking across email/meetings/LinkedIn/WhatsApp, AI agents for automation (triage, summaries, follow-ups), signal monitoring (hiring, funding chatter), pipeline tracking, and custom automation/workflows to streamline sourcing and investor relationship management.

**Pros:** - AI-native automation and signal detection tailored for VC workflows
- Continuous enrichment of companies and people reducing manual work
- Strong relationship mapping and warm-intro discovery
- Unified platform combining sourcing, CRM, automations and interaction tracking
- Mobile apps and API/SDK access

**Cons:** - No published transparent pricing — pricing is custom which complicates evaluation
- No public evidence of security/compliance certifications in reviewed sources
- Third-party integrations beyond core channels are not clearly documented
- Calendar scheduling/booking features not clearly described
- Post-investment LP reporting and deep portfolio financial modelling not clearly stated

**Pricing:**
- Custom / Contact Sales: Free

**Deployment:** Cloud / SaaS / Web-Based, Mobile iPhone, Mobile Android, Browser Extension

**Support:** Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, Phone Support

**Training:** Documentation, Videos, Live Online

**Integrations (12):** Affinity, Airtable, Attio, Capsule CRM, Close, Insightly CRM, Keap, monday CRM, Notion, Slack, SugarCRM, Zoho CRM

**Vendor:** BCUBE TECHNOLOGY Sagl · Via Pian Scairolo 11, 6915 Pambio-Noranco, Ticino, Switzerland · founded 2017