---
title: Insightly CRM vs Lighthouse
products:
- insightly-crm
- lighthouse
updated_at: '2026-08-06T12:22:34Z'
---

# Insightly CRM vs Lighthouse

Side-by-side comparison of Insightly CRM and Lighthouse.

## Quick comparison

| Attribute | Insightly CRM | Lighthouse |
| --- | --- | --- |
| Category | CRM Software | CRM Software |
| Rating | 4.2/5 (886) | — |
| Starting price | from $29.0 per month | Free plan |
| Free plan | No | Yes |
| API | Yes | Yes |
| AI features | No | Yes |
| Open source | No | No |

## Shared features

- API Access
- Call Logging
- Collaboration Tools
- Contact Management
- Customizable Dashboards
- Data Import/Export
- Document Management
- Lead Management
- Reporting & Analytics
- Role-Based Access Control
- Sales Pipeline Management
- Social Media Integration
- Task Management
- Third-party Integrations
- User Permissions

## Unique strengths

**Insightly CRM:** Customer Segmentation, Customer Support Ticketing, Marketing Automation, Order Management, Quotes/Proposals, Sales Forecasting, Territory Management

**Lighthouse:** AI Algorithms, AI Call/Text Automations / Virtual Agent, AI Lead Scoring, AI agent / copilot, AI assistance (summaries, signal detection, scoring), AI note-taking, AI-Powered Search, API

## Insightly CRM

> Streamline Your Business Relationships

- **Category:** CRM Software
- **Vendor:** Insightly, Inc.
- **Website:** https://www.insightly.com/crm/pricing
- **Rating:** 4.2/5 (886 reviews)
- **Capabilities:** API

Popular among small to medium sized enterprises, Insightly is a SassS-based CRM platform with 1.5 million users globally. Users rely on the solution to manage customer data in a central platform, manage and nurture customer relationships, boost sales, and deliver projects in a timely manner. The platform works seamlessly well with Gmail and Outlook plugins and supports multiple integrations with numerous systems.

**Pros:** - Compatible with Android and iOS devices
- Visual dashboards for tracking important metrics
- Data integrity, security, and regulatory compliance
- Highly flexible appointments, calendaring, and events
- Automated tracking and updates
- Customer support offered through a range of platforms
- Convenient and intuitive interface

**Cons:** - No live chat support
- Only available in one language

**Pricing:**
- Plus: $29.0 per month
- Professional: $49.0 per month
- Enterprise: $99.0 per month

**Reviewer segments:** Small Business 73.4%; Mid Market 19.6%; Enterprise 7.0%

**Deployment:** Mobile iPhone, Mobile Android, Cloud / SaaS / Web-Based, Mobile iPad

**Support:** Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), FAQs/Forum, Phone Support

**Training:** Documentation

**Integrations (30):** AnyMeeting, Asana, Basecamp, Box, Buffer, Constant Contact, Drift, Dropbox, Evernote, FreshBooks, Google Analytics, GoToMeeting, Hootsuite, HubSpot, Intercom, Lighthouse, Mixpanel, Olark, PandaDoc, QuickBooks Online, Seamless.AI, Slack, Smartsheet, SurveyMonkey, Trello, WooCommerce, Wrike, Xero, Zapier, Zoom

**Vendor:** Insightly, Inc. · San Francisco, California, United States · founded 2009

## Lighthouse

> The AI-native CRM for VCs and their agents

- **Category:** CRM Software
- **Vendor:** BCUBE TECHNOLOGY Sagl
- **Website:** https://trylighthouse.vc
- **Capabilities:** AI, API

Lighthouse is an AI-native, cloud-based CRM and dealflow platform purpose-built for venture capital firms, angel syndicates, family offices and agents. It combines deal sourcing, continuous company and people enrichment, relationship/network mapping, interaction tracking across email/meetings/LinkedIn/WhatsApp, AI agents for automation (triage, summaries, follow-ups), signal monitoring (hiring, funding chatter), pipeline tracking, and custom automation/workflows to streamline sourcing and investor relationship management.

**Pros:** - AI-native automation and signal detection tailored for VC workflows
- Continuous enrichment of companies and people reducing manual work
- Strong relationship mapping and warm-intro discovery
- Unified platform combining sourcing, CRM, automations and interaction tracking
- Mobile apps and API/SDK access

**Cons:** - No published transparent pricing — pricing is custom which complicates evaluation
- No public evidence of security/compliance certifications in reviewed sources
- Third-party integrations beyond core channels are not clearly documented
- Calendar scheduling/booking features not clearly described
- Post-investment LP reporting and deep portfolio financial modelling not clearly stated

**Pricing:**
- Custom / Contact Sales: Free

**Deployment:** Cloud / SaaS / Web-Based, Mobile iPhone, Mobile Android, Browser Extension

**Support:** Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, Phone Support

**Training:** Documentation, Videos, Live Online

**Integrations (12):** Affinity, Airtable, Attio, Capsule CRM, Close, Insightly CRM, Keap, monday CRM, Notion, Slack, SugarCRM, Zoho CRM

**Vendor:** BCUBE TECHNOLOGY Sagl · Via Pian Scairolo 11, 6915 Pambio-Noranco, Ticino, Switzerland · founded 2017