---
title: HubSpot Sales Hub vs Lighthouse
products:
- hubspot-sales-hub
- lighthouse
updated_at: '2026-10-08T07:27:16Z'
---

# HubSpot Sales Hub vs Lighthouse

Side-by-side comparison of HubSpot Sales Hub and Lighthouse.

## Quick comparison

| Attribute | HubSpot Sales Hub | Lighthouse |
| --- | --- | --- |
| Category | CRM Software | CRM Software |
| Rating | 4.4/5 (11019) | — |
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| API | Yes | Yes |
| AI features | Yes | Yes |
| Open source | No | No |

## Shared features

- API Access
- Call Logging
- Contact Management
- Customizable Dashboards
- Data Import/Export
- Lead Management
- Live Chat
- Mobile Access
- Reporting & Analytics
- Role-Based Access Control
- Sales Pipeline Management
- Social Media Integration
- Task Management
- Third-party Integrations
- User Permissions

## Unique strengths

**HubSpot Sales Hub:** Customer Support Ticketing, Email Marketing, Quotes/Proposals, Sales Forecasting

**Lighthouse:** AI Algorithms, AI Call/Text Automations / Virtual Agent, AI Lead Scoring, AI agent / copilot, AI assistance (summaries, signal detection, scoring), AI note-taking, AI-Powered Search, API

## HubSpot Sales Hub

> Streamlined Sales Automation

- **Category:** CRM Software
- **Vendor:** HubSpot
- **Website:** https://www.hubspot.com/products/sales
- **Rating:** 4.4/5 (11019 reviews)
- **Capabilities:** AI, API

If you want to supercharge your sales process, Hubspot Sales Hub is a powerful and seamless solution that offers sales engagement tools, provides configure-price-quote (CPQ) functionality, and robust sales analytics that is essential for any growing business. Like anything within the Hubspot ecosystem, the platform is rooted in the brand’s powerful and reliable service platform, delivering more in-depth insight, better leads, and better solutions that teams can rely on. 

**Pricing:**
- Free: Free
- Starter: $50.0 per month
- Professional: $500.0 per month
- Enterprise: $1200.0 per month

**Reviewer segments:** Small Business 62.6%; Mid Market 33.6%; Enterprise 3.8%

**Deployment:** Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone

**Support:** Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), FAQs/Forum, Phone Support

**Training:** Documentation

**Integrations (5):** CloudTalk, Cognism, Databox, HubSpot Email Hosting, SurveyMonkey

**Vendor:** HubSpot · Cambridge, MA · founded 2006

## Lighthouse

> The AI-native CRM for VCs and their agents

- **Category:** CRM Software
- **Vendor:** BCUBE TECHNOLOGY Sagl
- **Website:** https://trylighthouse.vc
- **Capabilities:** AI, API

Lighthouse is an AI-native, cloud-based CRM and dealflow platform purpose-built for venture capital firms, angel syndicates, family offices and agents. It combines deal sourcing, continuous company and people enrichment, relationship/network mapping, interaction tracking across email/meetings/LinkedIn/WhatsApp, AI agents for automation (triage, summaries, follow-ups), signal monitoring (hiring, funding chatter), pipeline tracking, and custom automation/workflows to streamline sourcing and investor relationship management.

**Pros:** - AI-native automation and signal detection tailored for VC workflows
- Continuous enrichment of companies and people reducing manual work
- Strong relationship mapping and warm-intro discovery
- Unified platform combining sourcing, CRM, automations and interaction tracking
- Mobile apps and API/SDK access

**Cons:** - No published transparent pricing — pricing is custom which complicates evaluation
- No public evidence of security/compliance certifications in reviewed sources
- Third-party integrations beyond core channels are not clearly documented
- Calendar scheduling/booking features not clearly described
- Post-investment LP reporting and deep portfolio financial modelling not clearly stated

**Pricing:**
- Custom / Contact Sales: Free

**Deployment:** Cloud / SaaS / Web-Based, Mobile iPhone, Mobile Android, Browser Extension

**Support:** Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, Phone Support

**Training:** Documentation, Videos, Live Online

**Integrations (12):** Affinity, Airtable, Attio, Capsule CRM, Close, Insightly CRM, Keap, monday CRM, Notion, Slack, SugarCRM, Zoho CRM

**Vendor:** BCUBE TECHNOLOGY Sagl · Via Pian Scairolo 11, 6915 Pambio-Noranco, Ticino, Switzerland · founded 2017