---
title: Freshmarketer vs Klaviyo
products:
- freshmarketer
- klaviyo
updated_at: '2026-08-31T10:33:01Z'
---

# Freshmarketer vs Klaviyo

Side-by-side comparison of Freshmarketer and Klaviyo.

## Quick comparison

| Attribute | Freshmarketer | Klaviyo |
| --- | --- | --- |
| Category | Marketing Automation Software | Marketing Automation Software |
| Rating | — | 4.6/5 (1010) |
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| API | Yes | Yes |
| AI features | Yes | Yes |
| Open source | No | No |

## Shared features

- A/B Testing
- Analytics/ROI Tracking
- Behavioral Targeting
- CRM Integration
- Campaign Management
- Contact Management
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Email Marketing
- Forms Management
- Landing Pages/Web Forms
- Lead Management
- Marketing Automation
- Multichannel Marketing

## Unique strengths

**Freshmarketer:** AI-assisted content or subject line generation, Attribution Modeling, Chatbots / live chat / conversational marketing, Conversion rate optimization (heatmaps, session replay, feedback polls), Custom audiences (social ads) and ad audience sync, Dedicated IPs / custom domain support, Email campaign builder (drag-and-drop), Email deliverability-related features (timezone delivery, frequency capping, double opt-in)

**Klaviyo:** Customer Data Platform, Customizable CTAs, Event-Based Triggers

## Freshmarketer

> Marketing Automation, Email & SMS.

- **Category:** Marketing Automation Software
- **Vendor:** Freshworks Inc.
- **Website:** https://www.freshworks.com/crm/marketing/?gspk=bWFzdWtzYXJrZXI&gsxid=ce3CT0kmscATnN&ps_partner_key=bWFzdWtzYXJrZXI&ps_xid=ce3CT0kmscATnN&pscd=affiliatepartner-freshmarketer.freshworks.com&utm_source=openai
- **Capabilities:** AI, API

Freshmarketer is Freshworks' marketing automation platform that combines multichannel campaign execution (email, SMS, WhatsApp, social), lead capture (forms, landing pages, chatbots), behavioral and predictive segmentation, conversion rate optimization (CRO) tools (heatmaps, session replay, A/B testing), dashboards and attribution reporting, and integrations with e-commerce platforms and third-party tools. It includes AI features via Freshworks' Freddy AI (subject-line/content assistance and predictive segmentation available in higher tiers or as add-ons), API access and webhooks for custom integrations, and add-ons for scaling (contacts, CRO capacity, dedicated IPs, AI session packs). The product is delivered as a cloud / SaaS offering and targets small and mid-market businesses as well as enterprise teams, with a free tier and paid Growth and Enterprise plans.

**Pros:** - Strong multichannel engagement (email, SMS, WhatsApp, social media).
- Rich behavioral and predictive segmentation and first-party data integrations.
- Built-in CRO tools (heatmaps, session replay, A/B testing).
- Transparent pricing for lower tiers and a generous free plan.
- Scalable via add-ons (contacts, CRO capacity, AI sessions) and integrated with Freshworks CRM.

**Cons:** - Advanced features (AI assistants, dedicated IPs, transactional emails) can require add-ons or Enterprise tier, increasing cost.
- Free and lower tiers have strict limits on contacts and email sends.
- Mobile app push notification support is not clearly documented and may not be available.
- Some users report less customization compared to very large enterprise marketing suites.

**Pricing:**
- Free: Free
- Growth: $15.0 per month
- Enterprise: Free

**Deployment:** Cloud / SaaS / Web-Based

**Support:** Knowledge Base

**Training:** Documentation

**Integrations (4):** Segment, Shopify, WooCommerce, Zapier

**Vendor:** Freshworks Inc. · San Mateo, California, United States · founded 2010

## Klaviyo

> Email Marketing Automation Simplified

- **Category:** Marketing Automation Software
- **Vendor:** Klaviyo, Inc.
- **Website:** https://www.klaviyo.com/
- **Rating:** 4.6/5 (1010 reviews)
- **Capabilities:** AI, API

Klayviyo is an all-in-one customer platform that empowers users to grow their businesses through personalized experiences delivered by their extensive features. The platform’s goal is to create high value customer relationships through tools that can help automate personalized communications and deliver extensive marketing promotions that make customers feel seen, not targeted. Overtime, Klayviyo can also help gather important insight into your audience preferences and behavior.

**Pricing:**
- Email Free: Free
- Email: $45.0 per month
- Email and SMS: $60.0 per month

**Reviewer segments:** Small Business 82.5%; Mid Market 15.8%; Enterprise 1.7%

**Deployment:** Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone

**Training:** Documentation

**Integrations (60):** AdCreative.ai, Affluent, AgencyAnalytics, Amplitude Analytics, Answering Service Care, Automate.io, Awtomic, BigCommerce Enterprise, Bold, Bouncer, Carbon6, Cortex - Capconvert, Dropified, Flippa, Folderly, Gorgias, Hello Bar, Helpdesk, Hostinger Website Builder (formerly Zyro), Impact, InboxAlly, Involve.Me, Jotform Apps, Kibo Order Management, Lightspeed Retail POS, Litmus, ManyChat, OptinMonster, Packhelp, PartnerStack, Pinecone, POWR, rasa.io, Really Good Emails (RGE Studio), Remarkety, Seamless.AI, Segment, Sellfy, Sendowl, Shift4Shop, ShipBob, Shogun Frontend, Shopify, SMTP.com, Stamped, Stripo, Subbly, Superfiliate, Supermetrics, Survey Junkie, Survicate, Thinkific Plus, ThriveCart, Typeform, Wati, Whop, Wistia, Wix, Wix Ecommerce, Zesty.io

**Vendor:** Klaviyo, Inc. · Boston, MA, USA · founded 2012