---
title: Brevo Marketing Platform vs Freshmarketer
products:
- brevo-marketing-platform
- freshmarketer
updated_at: '2026-09-13T15:32:55Z'
---

# Brevo Marketing Platform vs Freshmarketer

Side-by-side comparison of Brevo Marketing Platform and Freshmarketer.

## Quick comparison

| Attribute | Brevo Marketing Platform | Freshmarketer |
| --- | --- | --- |
| Category | Marketing Automation Software | Marketing Automation Software |
| Rating | 4.5/5 (689) | — |
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| API | Yes | Yes |
| AI features | No | Yes |
| Open source | No | No |

## Shared features

- A/B Testing
- Analytics/ROI Tracking
- CRM Integration
- Campaign Management
- Contact Management
- Drip Campaigns
- Dynamic Content
- Email Marketing
- Forms Management
- Landing Pages/Web Forms
- Lead Management
- Marketing Automation
- Multichannel Marketing
- SMS Marketing
- Segmentation

## Unique strengths

**Brevo Marketing Platform:** Customizable CTAs, Event-Based Triggers

**Freshmarketer:** AI-assisted content or subject line generation, Attribution Modeling, Behavioral Targeting, Chatbots / live chat / conversational marketing, Conversion rate optimization (heatmaps, session replay, feedback polls), Custom audiences (social ads) and ad audience sync, Customer Surveys, Dedicated IPs / custom domain support

## Brevo Marketing Platform


- **Category:** Marketing Automation Software
- **Vendor:** Brevo Inc.
- **Website:** https://brevo.com
- **Rating:** 4.5/5 (689 reviews)
- **Capabilities:** API

Sendinblue’s popularity among small businesses is rooted in its extensive features that include email, SMS, and live chat functionalities and segmentation features that can personalize communication with customers. The platform also supports landing page creation, A/B testing, heat mapping, and a host of other features and integrations designed to boost productivity.

**Pros:** - Transactional and autoresponder mail options are available
- Offers 40,000 free emails monthly
- Design templates are well designed and very responsive

**Cons:** - Unable to recognize additional fields such as gender and date
- Limited third party integration

**Pricing:**
- Free: Free
- Lite: $25.0 per month
- Premium: $65.0 per month
- Enterprise: Custom

**Reviewer segments:** Small Business 81.6%; Mid Market 15.1%; Enterprise 3.3%

**Deployment:** Mobile iPhone, Mobile Android, Cloud / SaaS / Web-Based

**Support:** Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), FAQs/Forum, Phone Support

**Training:** Documentation

**Integrations (12):** HubSpot, HubSpot CRM, HubSpot Marketing Hub, InboxAlly, Involve.Me, LiveWebinar, Pipedrive, Shopify, Tidio, WooCommerce, Zapier, Zoho CRM

**Vendor:** Brevo Inc. · San Francisco, CA, United States · founded 2015

## Freshmarketer

> Marketing Automation, Email & SMS.

- **Category:** Marketing Automation Software
- **Vendor:** Freshworks Inc.
- **Website:** https://www.freshworks.com/crm/marketing/?gspk=bWFzdWtzYXJrZXI&gsxid=ce3CT0kmscATnN&ps_partner_key=bWFzdWtzYXJrZXI&ps_xid=ce3CT0kmscATnN&pscd=affiliatepartner-freshmarketer.freshworks.com&utm_source=openai
- **Capabilities:** AI, API

Freshmarketer is Freshworks' marketing automation platform that combines multichannel campaign execution (email, SMS, WhatsApp, social), lead capture (forms, landing pages, chatbots), behavioral and predictive segmentation, conversion rate optimization (CRO) tools (heatmaps, session replay, A/B testing), dashboards and attribution reporting, and integrations with e-commerce platforms and third-party tools. It includes AI features via Freshworks' Freddy AI (subject-line/content assistance and predictive segmentation available in higher tiers or as add-ons), API access and webhooks for custom integrations, and add-ons for scaling (contacts, CRO capacity, dedicated IPs, AI session packs). The product is delivered as a cloud / SaaS offering and targets small and mid-market businesses as well as enterprise teams, with a free tier and paid Growth and Enterprise plans.

**Pros:** - Strong multichannel engagement (email, SMS, WhatsApp, social media).
- Rich behavioral and predictive segmentation and first-party data integrations.
- Built-in CRO tools (heatmaps, session replay, A/B testing).
- Transparent pricing for lower tiers and a generous free plan.
- Scalable via add-ons (contacts, CRO capacity, AI sessions) and integrated with Freshworks CRM.

**Cons:** - Advanced features (AI assistants, dedicated IPs, transactional emails) can require add-ons or Enterprise tier, increasing cost.
- Free and lower tiers have strict limits on contacts and email sends.
- Mobile app push notification support is not clearly documented and may not be available.
- Some users report less customization compared to very large enterprise marketing suites.

**Pricing:**
- Free: Free
- Growth: $15.0 per month
- Enterprise: Free

**Deployment:** Cloud / SaaS / Web-Based

**Support:** Knowledge Base

**Training:** Documentation

**Integrations (4):** Segment, Shopify, WooCommerce, Zapier

**Vendor:** Freshworks Inc. · San Mateo, California, United States · founded 2010